TEXT/IMAGE

VARIOUS CONCERNS HAVE BEEN MADE CONCERNING THIS MORE SPECIALIZED INGREDIENT.
This sentence comes from page 14 of 'The Handbook of Linguistics' by Aronoff & Rees-Miller in 2001.
#1: This is the result of image searching the word ingredient. It is denotatively a large pile of powder without identification, but is loaded with suggestion in terms of the phrase 'specialized ingredient'. It reminds me of how wide in variation peoples' reaction to images can be. It makes me think of a pile of cocaine like in Scarface, but for a baker it might remind them of recipes. It also makes me think of the ubiquitous marketing of pharmaceuticals in the commerical world, and the absurditiy of the required possible side-effect profile (which always seems to make the original symptoms look like the lesser evil).
#2: This image came up in an internet image search of the entire sentence above. I have no idea what this ad is saying, and think its really sick. Its a cow floating over a sinister farm who is farting a hurricane! It comes from an anti-global warming website, so even though I can't read some of the ad, I understand its likely meanings from its context. In terms of the target sentence, it makes me think of the specailized ingredients in hot dogs, methane problems from cow production, and of a napping nightmare I might have driving through Nebraska.
#3: This is the image illustrates the nocebo effect, or how the anticipation of pain enhances its magnitude. According to blog it comes from, recent experiments by Benedetti et al. have shown that the anxiety caused by negative verbal suggestion about an impending pain triggers the activation of CCK (cholecystokinin) which is a catalyst for pain transmission. The nocebo effect is the opposite of the placebo effect; it is how the suggestion of a negative effect can lead to a negative result. Turns out that the power of suggestion on outcome is a hot puzzle for the pharmacuetical industry - research has shown that the high rate of placebo response to many modern drugs is devaluing its clinical effectiveness. Part of this increasing 'placebo problem' is associated with the rise in pharmacuetical marketing that has occured over the last ten years or so. That is to say, the promise of positive outcomes suggested in commercials create expectations that induce a placebo response. So while marketing has succeeded by increasing the population taking the drugs, it has simultaneously proven the products' ineffectiveness... An interesting problem that is investigated in a Wired article from August.